My Jafiliya Fragrances Journey – From an Idea to a Brand You Can Trust
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By: SANA FAZIL
Founder, Jafiliya Fragrances
🌸 The Beginning: It Started With a Dream
Main hamesha se fragrances ki duniya se inspired thi. Perfume mere liye sirf khushboo nahi, ek yaad, ehsaas aur personality ka hissa hota hai. Jafiliya Fragrances ka idea ek choti si soch se start hua:
“Kya main Pakistan mein aik aisi perfume line bana sakti hoon jo affordable bhi ho aur premium bhi?”
Answer tha: Haan, lekin asaan nahi.
🏭 Manufacturing: Jahan Khushboo Banti Hai
Jab maine pehla perfume banwaya, mujhe samajh aaya ke fragrance banana ek science aur art ka combination hai.
Har note – top, middle, base – ka perfect balance banana itna asaan nahi tha.
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Initial samples mein kabhi fragrance dull hoti thi, kabhi fade hojati thi sirf 2 ghanto mein.
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Lekin testing ke baad, alhamdulillah, hum ne wo combination nikala jo 6–9 hours tak stay karta hai aur sab ko pasand aata hai.
Jafiliya ke har scent ke peeche mahino ka R&D aur heartfelt selection hota hai.
🧴 Packaging: Har Bottle Ek Jazba Hai
Main chah rahi thi ke bottle sirf sundar na ho, gift-worthy bhi ho.
Lekin jab pehli baar glass bottles ayin, unka size, shape, ya spray nozzle perfect nahi tha.
Mujhe yaad hai ek din me ne 200 bottles reject kar di sirf is liye ke unki cap fitting theek nahi thi.
Aaj Jafiliya ki har bottle hand-inspected hoti hai before dispatch, aur box design bhi aisa banaya gaya hai jo khud gift jaisa lagay.
🚚 Courier & Dispatch: Struggles Nobody Sees
Sabse zyada mushkil kaam order fulfill karna tha – especially jab:
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Courier delay karta tha
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Products wrong area mein deliver ho jatay
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Ya perfume leak hojata tha shipment mein
Mujhe sleepless nights yaad hain jab customer ka product time pe nahi gaya aur mujhe personally call karni pari. Lekin maine ek cheez seekhi:
"Jab aap customer ka trust jeet letay ho, woh sirf perfume nahi khareedtay – woh aapke safar ka hissa ban jatay hain."
Ab har dispatch carefully pack kiya jata hai, leak-proof packaging ke saath.
📣 Marketing: Branding Dil Se Ki Jati Hai
Shuru mein marketing sirf Instagram posts tak limited thi. Mujhe nahi pata tha ke SEO kya hota hai, ads kis tarah chaltay hain ya caption likhne ka impact kya hota hai.
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Kabhi reels viral ho gayin
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Kabhi zero reach par aa gayin
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Kabhi ek perfume ne 10 din mein stock khatam kar diya
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Kabhi 1 month tak ek bhi order nahi aaya
Lekin sab kuch seekha, try kiya, galtiyan bhi ki, aur aaj Jafiliya ek recognizable name ban gaya hai.
💬 Customers – Our True Brand Ambassadors
Mujhe sabse zyada emotional tab feel hota hai jab koi customer message karta hai:
“Aap ka perfume bilkul branded jaisa laga.”
“Main har event pe Jafiliya hi use karti hoon.”
“Itna acha packaging tha ke gift karte huay fakhar feel hua.”
Aise feedbacks ne meri mehnat ka phal diya.
❤️ Final Thoughts – Why I’m Sharing This
Main ye sab is liye share kar rahi hoon ke har customer ko pata ho:
🔹 Aap sirf ek bottle nahi le rahe
🔹 Aap ek journey ka hissa ban rahe hain
🔹 Jafiliya ka har product dil se banaya gaya hai – for you
🤝 Let’s Build a Bond
Agar aap Jafiliya ka hissa hain – chahe ek order diya ho ya 10 – aap hamare liye special hain.
Aur agar aap naye hain, to welcome!
We promise to keep improving, growing, and spreading joy through scent.
📦 Shop Now: jafiliyafragrances.com
📲 Follow on Instagram: @jafiliya_fragrances
💬 DM for feedback, stories or just a hello – I read every message personally.